I used the
Pearl and Dean website to get a breakdown of the audience turnout. According to
what I found out in my secondary audience research there were three films that
came out in the last 6 months. They are:
‘The Pyramid
(Released: 5th December 2014) this film
was watched most by the age group between 15-24 (28%) and was more popular
amongst male than female 57% men went to watch the movie. However the movie wasn’t
rated very well and did not get more than 2 star rating by cinema goers and one
of the people said that it was ‘Poorly lit and thinly writ’.Thus did not do very well on the Bo office and was rated 'C-'.
Annabelle (Released:
10th October 2014) this film is a spin off to 'The Conjuring' which did well on
the box office and most people went to watch this film because they enjoyed
watching the conjuring. However it did not do well in the box office and received
a rating of C. It attracted more women than men as audience.
The Woman in Black: Angel of Death (Released: 2nd January 2015) this film attracted mostly women (56%) than men and was rated C. Most people including me expected that it to be scarier than it actually was. Some people thought that it was almost an underwhelming effort and was not frightening. It received 3 star rating by the cinema goers.
Through my research
I have come to a conclusion that most horror films which have concepts of
ghosts and supernatural presence are watched by more females than men like ‘Annabel’.
Men prefer watching horror films including zombies and slasher films. Mostly
people under the age group of 15-24 prefer watching horror films and people
under the age of 15 do not watch horror films. Also most horror films target
youngsters rather than old people as they might end up having an heart attack
while watching the film.
